The advertisement in Figure 6.4 illustrates two categories of advertising that merit special scrutiny: advertisements featuring children and advertisements encouraging misuse of a product. Of course not, but clearly that was not the intent of the advertiser.

Source: Kim Bashin, “20 Creepy Ads Featuring Children,” Business Insider, . Figure 6.4 This is a vintage Gillette advertisement from 1905.

The ad is attempting to be humorous by employing an absurd image, a baby shaving itself. The ad is also trying to make the point that the new Gillette safety razor is so safe that even a baby could use it without harm. There https://yt3.ggpht.com/a/AATXAJxM0IBINizi7BNEo1O2KDVIPgWYIjFNQfYOTA=s900-c-k-c0xffffffff-no-rj-mo” alt=”vojenske seznamovacГ­ aplikace”> also may have been an intention to create an association between the smoothness of a baby’s skin and the closeness of the shave provided by the razor. By today’s standards, however, the advertisement appears reckless. While it is not possible that a baby would be influenced by an advertisement, it is not inconceivable that a small child of five or six years of age might be encouraged by this advertisement to play with a razor: The baby seems to be having such fun, and the small child might have seen his or her father shaving. (بیشتر…)